Anyone browsing the U.K. arm of MTV’s website may find themselves raising an eyebrow when they see this page. Yes, MTV is using its considerable weight to bolster Army recruitment figures, presumably realizing the age range that the network attracts makes for ideal cannon fodder. Naturally, the advertising campaign features very little about the prominent hazards of the job-—U.K. troops are still being deployed to Afghanistan, but it would be unthinkable to mention something related to that on the MTV page-—instead choosing to focus on other aspects of military life. Predominant among these are ways in which the Army can indefinitely enhance civilian life.Read full article here.
