Tuesday, November 10, 2009

Kickstarter, Topspin and the New Transparency

We’ve been blogging about the annual CMJ Music Marathon on Culture Now for the last few weeks, which featured performances from some of the best up-and-coming artists around the world. People who flocked to the shows probably didn’t pay too much attention to how each act got there, or how much money they made from the event. The truth is, most of the artists probably lost money to appear at CMJ, and those losses only increase significantly when further demands, such as national and foreign tours, become a necessary part of the promotional grind during the early stages of a band’s career.

Read full article here.