It’s been a long time since anyone instinctively turned on their TV set for a music video fix. Waiting patiently in the hope that something good might appear has been made redundant in the age of ultra-fast streaming online video, and MTV knows it; the network has steadily reduced its music video content to such an extent that it’s a surprise to find they haven’t shunted the annual VMAs ceremony to one of their smaller outposts. YouTube is now the place where most people get their music video kicks, and statistics compiled by TubeMogul indicate that these short promotional clips are dominating viewing habits on the site. TubeMogul estimates that 76.5% off all views in the Top 25 uploads on YouTube have been provided by major music companies.Read full article here.
