Tuesday, July 14, 2009

The Shock of the New

With MySpace caught up in a downward spiral, the question of where new bands should go to promote their wares online is currently a major issue in the music industry. Nine Inch Nails frontman Trent Reznor has made a thoughtful post on the topic, in which he outlines various strategies for upcoming artists who want to make their mark. Reznor believes that free is the way forward, and encourages new bands to forget about record sales. He proposes that bands build a fanbase by giving away music in exchange for an e-mail address, which can later be utilized for marketing purposes (promotion of live dates, merchandise, and even future record sales once an artist’s name is properly established).

Read full article here.